London Retailer Fortnum and Mason Uses Fujifilm’s Acuity B1 Inkjet Press for Promotion

For a recent promotion at Fortnum and Mason’s flagship Piccadilly store, the company needed a short run of ultra-high quality printed metal tins in which to present its range of luxury hot chocolate

William Say & Co – London’s last remaining independent can maker – was tasked with the project.

Using a demo Acuity B1 inkjet printer at Fujifilm’s Broadstairs facility, the team digitally printed the high-quality, short-run of metal sheets required.

William Say & Co manufactured the tins using solar power at its Bermondsey factory.

At Fortnum and Mason, the large promotional tins created an impactful Christmas display.

“With this project, we’ve combined both heritage and innovation as these large promotional tins, which stand at 50cm tall, and are the first in the UK to utilize Fujifilm’s breakthrough digital printing technology,” said Stuart Wilkinson, marketing and sales director at William Say & Co. “And to be able to create these within such a short timeframe opens up a whole host of new creative possibilities for can makers.”

“The Acuity B1 provides the enabling technology for metal decoration printers to add tremendous value to their clients’ businesses as well as enhancing their own credibility and reputation,” added Kevin Jenner, business manager, Commercial, Fujifilm Speciality Ink Systems. “Moreover, this partnership demonstrates the commercial benefits and value that digital print can offer the can making industry and how companies within the sector can stay competitive.”